in 2008, idj mag visited dan ghenacia to find out about the plans he had for his exciting young label, freak n’ chic. two years later, and in the wake of worldwide and country-crippling recession, i was sent back to paris to find out how things had unfolded…
“it was the best of times, it was the worst of times” goes the opening of dickens’ 19th century oeuvre, great expectations, and you could say the same of the last two years in the music industry. whilst infinite labels and artists are releasing more music than ever (mainly, we posit, owing to the vastly reduced cost of getting a record to market courtesy of mp3s over vinyl as the sellable medium) the tracks that get released are being bought by less and less people; clubs are closing and labels continue to struggle. for a small independent imprint like flag bearing parisian house proponents freak n’ chic, then, times must be tough.
two years ago, dan ghenacia was trilling with excitement about the future for his auspicious label and had grand plans to match. with the world now rebuilding from the ruins of a financial crisis, though, how has his vision fared? what has had to change?
cut to the aged deck of an all red, ex-fishing boat (now permanently moored to the bank of the river seine in paris) and, beneath a still warm evening sun as another ‘freak n’ chic at batofar’ party begins to get going, we’re about to find out.
“have things turned out as i hoped?” dan ponders. “we’re still the same team, just re-organised. our family is still there and the recession hasn’t massively affected our plans. i have to say in the last two years i’ve been really happy with the musical evolution of freak n’ chic. we’ve managed to move further into deep house which has been my dream, like, forever! the time was right to do it and make that sort of music, plus i had the people to do it with.
especially with dyed soundorom – a rising star at the moment – maayan nidam who did her second ep for us, seuil and also shonky (who did the last freak n’ chic release which is really 90s influenced and which i really really like). so, i’m really happy with that but i have some private problems with my business partner. that doesn’t affect the music at all, though, so it’s not a big deal at the moment.”
as a steady trickle of catwalk boys and girls step aboard to the rich house sounds of terrace guest marco dosantos, dan continues. “it’s true that the sales are not as good as they used to be, but we concentrate on music not money. freak n’ chic never really survived on sales alone. when we were selling records pre-recession, all the money went back into promotion and things – we never really put a lot of money in our pockets.”
and that good business sense early on has ultimately paid off. the artists the label invested in and nurtured during the early days – shonky, dyed soundorom and co. – are now, thanks to the early exposure from releasing on freak n’ chic, respected enough to be regular features on the wisest underground line-ups all over the world.
“we are lucky” recognises dan as he sips from a cup of planteur – a delightfully devilish punch made aboard ship. “lucky because the money we spent on our artists before the recession means they are big enough to tour on their own: the money now is on the road so comes through our booking agency, lola, which has all our artists on the roster. it’s worked out well for us.”
it’s time for dan to go below deck and into the small but sonically well-equipped gut of the boat; time for him to begin his set, the second of seven here this summer season. perfectly embodying the freak n ‘chic sound, he plays a memorable selection of choppy, trippy and groovy house cuts to a writhing dance floor before first nina kraviz, then chris carrier, take the torch with sexy, sultry, emotive house and deep, dance-y 4/4 respectively.
now in a bar beneath the very front of the boat, dan reflects. “the batofar parties last season were a bit strange. we had some surprises because the biggest nights were no busier than the smallest nights. i think this is one of the consequences of the recession. from this year, though, i really wanted to concentrate on making the parties intimate like they were originally. we want to push some new artists like we are tonight with nina, and we also have kubicle coming over from london – small things like that, you know? people really love it, the vibe is really good this year and we’re busy enough so i’m happy. it’s working!” it most certainly is – the proof is in the lurching of the boat as it sways in time with the people who continue to shape shift on the dancefloor behind us.
“at this moment of the recession i think the people need to feel loved, need to feel comfortable with freak n’ chic, the music and what we do” says dan, surreptitiously revealing the secret of his label’s success in the process: having kept the clubber in mind – whilst at the same time pouring money back into the artists in which he most believes – the diminutive frenchman has managed not only to remain solvent, but has built a lasting legacy in the process. as such, he’s now been freed up and is in a position to take stock of his own situation…
“this year i want to concentrate on my own career. my artists are all buzzing; doing cool things and they really know the freak n’ chic sound – i’ve been taking care of them and building freak n’ chic for years. i need to take a bit less care of them now. that means maybe less things will be released on freak n’ chic; maybe i’ll start a new label, but i don’t know yet.”
as our eyelids begin to feel heavy, and as light begins to shine through batofar’s port holes, dan reports of a successful music making session he’s just had in a san fran studio with lance desardy. now bubbling with the same enthusiasm that we saw in him two years ago, the palpable excitement in the air suggests solo production and the us scene are next on his to-do list. this might just be a never-ending story…
[since i spoke to dan, it's been confirmed fnc has indeed finished, but that he, along with shonky, has started a new label...]
dan’s top 5 moments…
october 2009
“we did freak n’ chic vs highgrade at panoramabar in berlin. everyone was there, all our artists played and it was the longest party we have done together – 27 hours! it was amazing having everyone together in one place.
may 2010
“i played back to back with dyed soundorom at dc10 in ibiza – it’s always a pleasure playing with him and it was his first gig as resident there. it was a very special moment”
june 2010
“i did a small tour of mexico, san francisco and new york. there was amazing music everywhere – back to a deep house sound so i really enjoyed that.”
july 2010
“my final one is last night, the kubicle 3rd birthday in london with jamie jones, lee foss and others. it was really really cool around london. i’m so glad they are coming to batofar next week!”
summer 2010
“i’m really pleased to be back at batofar doing our intimate parties. people really seem to enjoy them and the vibe is always cool every thursday.”















